SENIOR DIGITAL STRATEGY MANAGER
SOCIETY FOR NEUROSCIENCE

June 2021 – Present

The Society for Neuroscience is the world’s largest organization of scientists and physicians devoted to understanding the brain and the nervous system.

• Manage a team of web producers, developers and digital professionals responsible for all digital strategy at SfN, including content creation, social media and member emails.

• Manage all website production across multiple sites for the Society.

• Manage our entire analytics program, including establishing detailed reporting of metrics for all SfN properties – this included managing our transition from UA to GA4 as well as implementing usage of Microsoft Clarity into our reporting.

• Established the expansion of our content production to include member-generated content, an extensive webinar program and program spotlights designed to highlight and feature SfN members.

• Working to develop a digital membership tier within the society to help grow and expend the SfN brand among the neuroscience industry.

• Manage all web development sprints for the society, including running our weekly Sprint Meetings.

• Redesign member communications within our AMS to better reflect user intentions and employ UX best practices.

• Serve on our AI governance board to help integrate AI into all digital strategy and platforms in a safe and responsible manner.

• Provide all leadership and training to the entire society on proper metrics reporting and understanding of Google Analytics, UserTesting and Clarity reporting.
  

PARTNER / VICE PRESIDENT – DIGITAL
ALIVE COVERAGE

January 2015 – Present

Alive Coverage is a globally recognized visual agency that specializes in creating premium content for large scale music festivals, sports and corporate events. Clients range from Live Nation, AEG, Google, NFL, On Location, Snowflake and many more.

• Curate and manage content teams for large scale music festivals, sports and corporate events.

• Work directly with festival and corporate brands to identify and create a visual representation of their brand, events and overall mission.

• Consult clients on SEO best practices for all digital assets.

• Established an industry standard in digital asset management to support client needs in a fast paced and social media demanding world.

• Leverage Google Analytics to better understand user intent while also using site data to build out and develop ways to engage new clients, recruit new talent and increase domain and site authority.

• Use Google Adwords and Google My Business to create dynamic SERP ads to generate traffic and leads.

• Manage and oversee an internship / mentorship program for developing photographers in the field.
  

PARTNER / CHIEF COMMUNICATIONS OFFICER
DREAM WEDDING CREW

August 2020 – September 2022

Boutique wedding media agency that specializes in wedding photo, video and content creation. The agency works with 13 creatives across the US and is featured on The Knot and Wedding Wire.

• Created, conceptualized and launched the Dream Wedding Crew media agency from the ground up.

• Manage all internal and external communications including brand development, marketing, social media and production.

• Designed, built and maintain all aspects of the Dream Wedding Crew website, Gallery APIs and third-party digital experiences.

• Manage all Google Analytics and Google Adword initiatives as well as all social media ad buys.

• Manage SEO across all digital platforms and social media while also developing a keyword rich brand taxonomy.

• Responsible for company-wide copy editing of associate and client contracts, statements of work, price and package documents as well as all external branding.
  

AUDIENCE ENGAGEMENT PRODUCER / SEO ANALYST
AARP

February 2007 – April 2015

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older.

• Managed day-to-day content production and SEO for various channels on AARP digital platforms.

• Built audience engagement through page views, click-throughs, registrations, newsletters and member renewals.

• Developed association-wide content strategies with all stakeholders designed to engage readers through print and digital platforms.

• Increased site traffic by 76% on the money channel.

• Increased join and renew conversions by 52% through 2 years managing the money channel.

INTERACTIVE SPORTS PRODUCER
MEDIA NEWS GROUP

July 2005 – April 2009

Media News Group was a leader in local, multi-platform news and information organizations, including brands like the San Jose Mercury News, The Denver Post and the Oakland Tribune.

• Developed a comprehensive and converged online sports section for ANG Newspapers, leading several East Bay publications into a new digital world.

• Spearheaded the research, development and production of complete website redesign and re-launch.

• Developed a blog style multimedia page, beat writer and fan blogs and interactive content exclusive to the digital product.

• Researched and implemented a new dynamic sports newsletter and marketing campaign.

SPORTS AND WEATHER PRODUCER
TBO.COM / MEDIA GENERAL

October 2002 – June 2005

Former American media company based in Richmond, Virginia that featured brands like WFLA News Channel 8 and The Richmond Times Dispatch.

• Produced daily content for the sports, weather and nightlife channels on Tampa Bay Online.

• Wrote, edited and posted breaking news and game stories.

• Produced content across all mediums and platforms on select topics related to Tampa Bay area sports, weather and entertainment.

• Developed a nightlife section on TBO.com and wrote a weekly music column for print and web that ranked among the highest on the site.